Wanderlust Creamery
Logo, Packaging, Self-Study
Wanderlust Creamery is a chain of ice cream parlors based in Southern California, known for its globally inspired flavors that transport tastebuds around the world—one scoop at a time. As the brand continues to grow and refine its offerings, it was time for a refreshed identity that could match the elevated quality of their product and evolving presence. The redesign aimed to preserve the brand's spirit of adventure while building a more cohesive, memorable, visual system—one that celebrates cultural storytelling, evokes nostalgia, and sparks curiosity.
Current Logo
Updated Logo
Inspiration
To help add personality and emotional depth, the redesign took inspiration from global flavors, textures, and location to offer a bold, versatile stamp-like mark to better represent the brand's qualities and emphasiz indulgence of unique tasting ice cream.
