BPSAYY
Visual Identity
BPSAYY is an up-and-coming DJ in House music. His sound is described as having a naughty and hypnotic nature. The artist seeks to express a darker side to the genre through his music and image to remain underground. A minimal and versatile identity was needed to adapt to the artist's image and sound as he evolves.
Using music production techniques like layering, flipping, and repetition as inspiration, I created an abstract mark using the double Ys as a signifier for these techniques.
